Impulse Labs is a deep-tech company that manufactures advanced home appliances with integrated battery storage.
But in reality — they’re building the tech stack for the new electric future.
Their mission:
To turn every home into an intelligent energy node using appliances that double as distributed batteries — ultimately contributing to a nation-scale Virtual Power Plant.
Our challenge?
Show investors what Impulse is really building, not just appliances — but the infrastructure for the electrified future.
Our Journey
We met the CEO at an event in 2024 and stayed in touch with their marketing team for months… meeting up for coffee a few times whenever we were in town to nerd out about deep tech…until they approached us with a mission-critical ask:
Create their 13-minute Investor Video to help secure funding for their Master Plan.
Pre-Production
To translate such a complex business model into something narrative and visual:
We developed a pre-production mood board to align on tone, visual world, and storytelling style
will be the primary setup location.
warm highlights, shallow depth of field for emotional impact.
- We crafted a multi-layered interview packet with engineering, business, and market-level questions
- We coordinated multiple remote creative strategy calls with the Impulse marketing lead
Production
A mix of live-action and engineered setups captured the core of Impulse:
- Founder and engineering team interviews
- Facility walkthroughs
- Product interactives and demo shots
These visuals grounded the technical story in human intention.
Animation Development
Half the film required high-concept technical animation to explain:
- How Impulse’s appliances store and discharge energy
- How distributed devices communicate with the grid
- How their Virtual Power Plant functions
- The consumer, economic, and utility benefits
We created 5 minutes of custom, cinematic animations:
Post-Production
We integrated:
- Live-action footage
- Founder + team interviews
- Animation sequences
- Archival and engineering visuals
- Narrative voiceover
- A clean, cinematic Spiral Studios color grade
All cross-cut into a single, high-impact investor narrative.